“Fundawear” Comes out from Durex

Check out the new Durex Experiment – very innovative



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What is Funderwear?

Funderwear specializes in exotic underwear, yoga products, and party apparel.  Whether you need cool underwear, you’re looking for some party pants,  or you just want to start the day off right – Funderwear is for you.  Our “fundies” are sure to enhance your social experience, give you the inner confidence you need, and increase your chances to “bring the party to your pants”.  Our funderwear is also active; you can wear our booty shorts to the gym.  We are hoping to make yoga pants in the near future. Additionally, we manufacture all of our quality, comfortable, and fun designs in the United States. Image

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Jack Will’s Underwear Post

These jack will’s underwear were a huge hit in the USC dorms last year, when I helped promote the clothing company in Los Angeles by giving out free underwear.  Furthermore, Funderwear will be making “fundies” very similar to these underwear and making new designs differentiating itself from the neon Jack Will’s designs. 

Peter William’s CEO of Jack Wills says his says his fashion brand “captures the essence of carefree college days — with a little naughtiness thrown in”.



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Filed under apparel, college, fashion, fun, hot, jack wills, leisure, neon, party, sexy, Undies, waistband

Party Rock Clothing Post

LMFAO’s party apparel has been a huge hit among the Gen Y’ers and trendsetters in fashion; especially, your frequent partygoers. These outfits can be used as costume additions, or purely out-of-the ordinary clothes to make your “rockstar” fashion statement.

I like Party Rock’s designs, but funderwear will not be as crazy; we will incorporate some of their design ideas into our “party pants”, but we don’t want to be too agressive with the mis-matchy designs to start out with.

party rock clothing

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Lululemon Post

I plan to use lululemon’s model of booty shorts for funderwear. I will use my own designs; however, I plan to use similar materials, and create a quality, comfortable, and fashionable product. To penetrate the market, I will start with sorority girls because they already wear lululemon and if I put their sorority letters on the waistband they will love it.

lululemon athletica
Lululemon’s star quality did not happen by accident.

Four (4) core principles that have fueled Lululemon’s meta-mission and impacted its stellar performance in the market are:

Number 1: Educating employees
At Lululemon, employees are referred to as “educators” frequently engaged in training to develop a professional cadre of staff. Educators are presented with a “learning library” that includes “The Seven Habits of Highly Effective People,” “The Phoenix Seminar on the Psychology of Achievement,” and Landmark Forum seminars, after their first anniversary as staff.

Number 2: Authenticity
Christine Day, Lululemon’s CEO says, “If you want to be successful in this industry, it is about being authentic.” The Yoga brand’s $52 tank top and $99 leggings are not cheap by any means, but clients have bought into the name; its reputation simply speaks for itself.

Number 3: The Scarcity Model
Customers know that only a limited supply of stock is kept at outlets, which translates to “buy items now or risk not seeing it again” culture of shopping. Scarcity creates “these fanatical shoppers” says CEO, Christine Day. Lululemon rarely offers sales, therefore at full price, a Yoga pants will cost between $75 to $128. Thrifty customers could easily get a similar product at Old Navy or Gap for $25.

Number 4: “Fierce Loyalty” through Product Upgrade
Call it the apple model– says Christine Day who “has worked out a strategy of improving the features and fabrics of Lululemon which is aesthetically pleasing, functional–and pricier.”

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Me Undies Post

Meundies has revolutionized the way we buy underwear. Personally, I like meundies for a few reasons:
1. They have quality products not outsourced to china
2. They have fun designs
3. They use e-commerce customization
4. They are cheaper than most quality underwear brands

However, I do have some criticism because they basically copied “the dollar shave club” business model where you buy razors through a website once a month and they come to your door.
Likewise, the Meundies onboarding process basically functions like that of Stylemint, where users select the styles and colors they like and the startup provides them with personalized choices, for $16 a month per item in addition to free shipping and returns. Members can also cancel their membership at any time without penalty.


The company guarantees that their product is the “most comfortable underwear ever”, and it takes great lengths to personally gauge quality control in the American and Turkish factories where it manufactures its product.

This company inspires funderwear to get venture capital and be able to operate using e-commmerce.

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November 15, 2012 · 6:44 am